gamescom asia 2023
Neopets first announced they were attending gamescom asia (stylized with all lowercase letters) on September 20th through a press release, which was also cross-posted to the New Features page and all their social media accounts.
gamescom asia took place at the Suntec Convention & Exhibition Centre in Singapore on October 20th through 22nd, 2023.
We are seeking more & better content for this recap! Jellyneo did not have staff available to attend gamescom asia 2023, so this guide is based on social media posts and contributions from those who did. If you have any photos, videos, or notes to enhance our guide, please
contact us with link(s) to the media and a name you would like to be credited by!
Neopets Booth
The Neopets booth featured a massive backdrop banner celebrating the upcoming 25th anniversary of Neopets.com. In addition to selling Neopets merch, it served as a hub to learn more about Neopets.com, Island Builders, Faerie's Hope, and World of Neopia.
There was a television screen playing the "New Era" trailer.
Laptops were also set up to play several games from the upcoming World of Neopets app: 3D graphic remakes of Meerca Chase, Turmac Roll, and Ultimate Bullseye; and new games Icy Islands, Snowball Fight, and Sundae Sweep. All of these games and remakes were originally developed to be part of the now-scrapped Neopets Metaverse project.
TNT staff at the booth were wearing convention-exclusive t-shirts
Merch for Sale
A number of official merch items were on sale at the Neopets booth, some for the first time ever!
gamescom asia saw the debut of Neopets phone grips, which were on sale for $5.00 SGD (roughly equivalent to $3.65 USD at the time). They were also available at bundle prices of buy-3-get-1-free (a 25% discount on four), as well as a full set for $39.00 SGD (a ~30% discount on 11).
NeoHoods were available for $37.00 SGD (roughly equivalent to $26.95 USD at the time).
The Island Kadoatie, Plushie Snowbunny, Rainbow Slorg, and Royal Meepit key clip plushies from the Neopets Shop were also available for $14.00 SGD each (roughly equivalent to $10.20 USD at the time).
Freebies
On Friday the 20th, when attendance was restricted to industry professionals, media, and attendees with premium SuperFan tickets, the Eras Shoyru Sticker was given out as a freebie.
25th Anniversary Kacheek Paper Fans were available on all days. The back of the fan featured QR codes linking to various Neopets social media pages.
Special thanks to Cel for the photo of the back of the fan!
A 25th Anniversary Brochure featuring a rough road map for 2024 and summaries of the current and planned games/apps was also handed out.
Special thanks to Bang for this photo of the brochure!
Click the image to open it in a new tab to zoom in for extra detail.
A gamescom asia 2023 Tote Bag was at first given out to those who followed Neopets on a social media platform, but later changed to be an extra gift only with purchase.
Some miscellaneous other merch was also given out to some individuals at the discretion of TNT staffers at the booth. This included Eras Kougra and Eras Aisha Stickers, a 25th anniversary sticker, and stamp-shaped 25th anniversary business cards.
The exclusive 25th anniversary sticker
Special thanks to July for this photo of the exclusive 25th anniversary stamp-shaped business card.
TNT Dom's Presentation
We would love more information on this! If you have audio/video recordings, pictures, notes, or any additional detail about this presentation, please
let us know!
Neopets CEO Dominic Law led a presentation titled "Neopets Renaissance: The Power of Community and Nostalgia in an IP Gold Mine" on Friday, October 20, from 9:10 to 9:30am. This was during the "Trade Conference" part of the convention, and thus was only open to industry professionals.
The presentation description was:
In understanding the key trend of gaming IP evolution and its potential for generating additional revenue beyond in-game revenue, Neopets aims to revamp a nostalgic IP in 2023. In this talk, Dominic Law, CEO of Neopets, seeks to provide a comprehensive overview of the market by drawing insights from other successful gaming IPs, such as the "Super Mario Bros Movie". Join him in exploring the reasons why gaming IP is Hollywood’s next big money spinner - Multi-generation activity - Good and great adapted video game movies - Story narrative with ample potential for cinematic universes - Vibrant fan and communities
Official Recap Videos
TNT members staffing the booth were very briefly featured wearing NeoHoods at the start of a recap video posted at the end of day 2 of the convention.
Neopets CEO Dominic Law was also featured in a larger recap video posted by gamescom asia in December 2023. Below is a transcript of his statements:
Singapore has always been a big market for Neopets, and on this whole journey of engaging with our lapsed users and players, it's been exciting to see that we have a great fan base in Singapore. And we love to use Singapore to connect with the rest of our players in Asia.
From timestamp 1:43-1:57
Well, we see great synergies who have both events [B2B and B2C] tied to each other. I'm glad that Singapore is turning into a hub for connecting the gaming world together.
From timestamp 2:26-2:34
Dom is also featured in split-second clips of his presentation at timestamp 0:52 and at a networking event at timestamp 1:09.
This page was written by Kenny and last updated on July 21, 2024.
